Storytelling is vital in building a strong brand. In the Netherlands, a a group of committed individuals with strong beliefs built the biggest Dutch chocolate brand through storytelling. The film narrates how Tony’s Chocolonely aims to end the widespread use of slavery in the chocolate industry, using fun, colors and activism.<\/p>\n
The film is part of the course «Startup Essentials» aimed at startup businesses at Norway’s Kristiania University College.<\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=»1″ admin_label=»Services» _builder_version=»4.23.1″ background_color=»#FFFFFF» custom_padding=»54px||5vw||false|false» global_colors_info=»{}»][et_pb_row _builder_version=»4.16″ use_custom_width=»on» locked=»off» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.16″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_text _builder_version=»4.23.1″ text_font=»||||||||» text_font_size=»16px» header_font=»||||||||» header_2_font=»Roboto|300|||||||» header_2_font_size=»48px» header_2_line_height=»1.4em» header_4_font=»Muli|300||on|||||» header_4_letter_spacing=»4px» header_4_line_height=»1.6em» 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Petter Skafle Henriksen is a multimedia producer at Kristiania University College’s center for learning technology.\u00a0<\/span>He has a long-standing background in the film and television industry, and has worked with advertising, feature films and television dramas.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_2″ _builder_version=»4.16″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_text _builder_version=»4.23.1″ text_font=»||||||||» text_line_height=»2em» header_font=»Raleway||||||||» header_3_font=»Raleway|300|||||||» header_3_font_size=»26px» header_3_line_height=»1.6em» header_3_font_size_tablet=»» header_3_font_size_phone=»22px» header_3_font_size_last_edited=»on|desktop» locked=»off» global_colors_info=»{}»] A key requirement in teaching business subjects is to create the opportunity for students to connect theory to practice. We ask students to imagine what a business manager would do when confronted by a problem or a dilemma. This is the basis of the widely used case-based teaching method.<\/p>\n However, this is a challenge at the undergraduate level, but also at Master level. Specifically, many business cases are long and detailed and require students to have read them in advance to create a productive environment for discussion. They are often reluctant to do so. We have tackled this The film we produced about the campaigning Dutch chocolate brand, Tony’s Chocolonely is designed The film has been widely seen. It is used as a case on three undergraduate courses at H\u00f8yskolen The diversity of courses that the film has been used on demonstrates that while the film has a core Kristiania University College has its own department of educational technology. Four video Brands and storytelling: Tony’s Chocolonely<\/p>\n<\/td>\n<\/tr>\n Hansine Hansens veg 18, 9019 Troms\u00f8<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=»1″ _builder_version=»4.21.0″ _module_preset=»default» background_color=»#191919″ custom_margin=»||-58px|||» custom_padding=»||57px|||» locked=»off» global_colors_info=»{}»][et_pb_row column_structure=»1_3,1_3,1_3″ _builder_version=»4.21.0″ _module_preset=»default» global_colors_info=»{}»][et_pb_column type=»1_3″ _builder_version=»4.21.0″ _module_preset=»default» global_colors_info=»{}»][et_pb_image src=»https:\/\/result.uit.no\/treff\/wp-content\/uploads\/sites\/61\/2023\/07\/nnv-logo-tromso.png» alt=»Vitensenteret Troms\u00f8» title_text=»nnv-logo-tromso» url=»@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQyNyJ9fQ==@» _builder_version=»4.23.1″ _dynamic_attributes=»url» _module_preset=»default» filter_saturate=»128%» filter_brightness=»200%» filter_contrast=»67%» filter_invert=»20%» animation_style=»fade» global_colors_info=»{}»][\/et_pb_image][\/et_pb_column][et_pb_column type=»1_3″ _builder_version=»4.21.0″ _module_preset=»default» global_colors_info=»{}»][et_pb_image src=»https:\/\/result.uit.no\/treff\/wp-content\/uploads\/sites\/61\/2023\/10\/logo-tiff.png» alt=»Troms\u00f8 International Film Festival» title_text=»tiff» url=»https:\/\/www.tiff.no\/en\/» url_new_window=»on» _builder_version=»4.23.1″ _module_preset=»default» filter_brightness=»200%» filter_invert=»100%» animation_style=»fade» global_colors_info=»{}»][\/et_pb_image][\/et_pb_column][et_pb_column type=»1_3″ _builder_version=»4.21.0″ _module_preset=»default» global_colors_info=»{}»][et_pb_image src=»https:\/\/result.uit.no\/treff\/wp-content\/uploads\/sites\/61\/2023\/10\/Cinemateket.png» alt=»Verdensteateret Cinemateket Troms\u00f8» title_text=»Cinemateket» url=»https:\/\/result.uit.no\/treff\/treffs-partners-verdensteateret-and-tiff\/» _builder_version=»4.23.1″ _module_preset=»default» custom_padding=»22px||14px|||» filter_brightness=»200%» filter_invert=»100%» animation_style=»fade» global_colors_info=»{}»][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" Storytelling is vital in building a strong brand. In the Netherlands, a a group of committed individuals with strong beliefs built the biggest Dutch chocolate brand through storytelling. <\/p>\n","protected":false},"author":1901,"featured_media":883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"iawp_total_views":27,"footnotes":""},"categories":[85,30],"tags":[54,10,32,9,8,53,11,12,15,13,14],"class_list":["post-881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-screenings-day-2","category-selected-film","tag-advertising","tag-education","tag-educationalfilm","tag-filmfestival","tag-screenings","tag-tonyschocolonely","tag-treff","tag-tromso","tag-tromsoeducationalfilmfestival","tag-uit","tag-university"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/result.uit.no\/treff\/wp-json\/wp\/v2\/posts\/881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/result.uit.no\/treff\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/result.uit.no\/treff\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/result.uit.no\/treff\/wp-json\/wp\/v2\/users\/1901"}],"replies":[{"embeddable":true,"href":"https:\/\/result.uit.no\/treff\/wp-json\/wp\/v2\/comments?post=881"}],"version-history":[{"count":0,"href":"https:\/\/result.uit.no\/treff\/wp-json\/wp\/v2\/posts\/881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/result.uit.no\/treff\/wp-json\/wp\/v2\/media\/883"}],"wp:attachment":[{"href":"https:\/\/result.uit.no\/treff\/wp-json\/wp\/v2\/media?parent=881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/result.uit.no\/treff\/wp-json\/wp\/v2\/categories?post=881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/result.uit.no\/treff\/wp-json\/wp\/v2\/tags?post=881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Pedagogical value<\/h3>\n
problem by moving to short, filmed cases, which can be viewed, discussed between students and debated.<\/p>[\/et_pb_text][et_pb_toggle title=»Read more» open_toggle_background_color=»RGBA(255,255,255,0)» closed_toggle_background_color=»RGBA(255,255,255,0)» icon_color=»#000000″ toggle_icon=»"||divi||400″ open_icon_color=»#000000″ open_toggle_icon=»!||divi||400″ _builder_version=»4.23.1″ _module_preset=»default» title_text_align=»right» text_orientation=»left» border_style_all=»none» global_colors_info=»{}»]
to engage students by showing how a group of committed individuals with strong beliefs built the
biggest chocolate brand in the Netherlands through storytelling. The film narrates how Tony’s
Chocolonely aims to end the widespread use of slavery in the chocolate industry.
The film features interviews with Chocolonely managers that are informal and conversational – the
opposite of corporate – intercut with material provided by the company that is designed to
contextualise the interviews. This style makes the business world seem closer to the world of the
students.<\/p>\n
Kristiania in Oslo: Intercultural Communications and Leadership, Co-creation and International
Business Communication, and one Master course, Sustainability and Innovation. It is also used on
three courses at ESADE Business School in Barcelona: Building Conscientious Brands (CEMS and
MBA), Ethical Marketing (Master in Marketing) and one Executive Master course at Rotterdam
School of Management.<\/p>\n
message about brand purpose and storytelling, it is also sufficiently flexible to be deconstructed and
debated within different frameworks.<\/p>\n
producers, all with various backgrounds within the TV and tech industry, produce about 800 videos
pr year for the school\u2019s online and campus based courses. We produce video lectures, interviews,
case studies on location, instructional films, animation and simulations. The producers also advice
lectures on how to choose the right format to suit the purpose. The film about Tony\u2019s Chocolonely is
one of these productions, recorded just in time before the pandemic hit in 2020<\/p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=»1″ admin_label=»Video» _builder_version=»4.23.1″ background_color=»#FFFFFF» background_color_gradient_direction=»90deg» background_size=»initial» background_position=»top_center» max_width=»90%» max_width_tablet=»90%» max_width_phone=»100%» max_width_last_edited=»on|tablet» custom_margin=»12vw||» custom_padding=»0|0px|54px|0px|false|false» border_width_all=»7px» border_color_all=»#f7f6f4″ border_width_bottom=»0px» locked=»off» global_colors_info=»{}»][et_pb_row column_structure=»1_4,3_4″ _builder_version=»4.23.1″ max_width=»80%» custom_padding=»0|0px|27px|0px|false|false» use_custom_width=»on» width_unit=»off» locked=»off» global_colors_info=»{}»][et_pb_column type=»1_4″ _builder_version=»4.16″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_text _builder_version=»4.23.1″ _module_preset=»default» header_3_font=»|800||on|||||» header_3_font_size=»24px» transform_scale_tablet=»» transform_scale_phone=»» transform_scale_last_edited=»on|tablet» transform_translate=»-4px|-39px» transform_translate_tablet=»0px|-42px» transform_translate_phone=»0px|-42px» transform_translate_last_edited=»on|desktop» transform_rotate_tablet=»» transform_rotate_phone=»» transform_rotate_last_edited=»on|desktop» transform_skew_tablet=»» transform_skew_phone=»» transform_skew_last_edited=»on|desktop» transform_origin_tablet=»» transform_origin_phone=»» transform_origin_last_edited=»on|desktop» transform_styles_last_edited=»on|desktop» custom_margin=»-28px|||||» custom_padding=»39px|||||» hover_enabled=»0″ transform_styles_tablet=»» transform_styles_phone=»» global_colors_info=»{}» sticky_enabled=»0″]Info<\/h3>\n
\n\n
\n Original title:<\/strong><\/td>\n \n \n Director:<\/strong><\/td>\n Petter Skafle Henriksen<\/span><\/td>\n<\/tr>\n \n Country:<\/strong><\/td>\n Norway \/ Netherlands<\/td>\n<\/tr>\n \n Year:<\/strong><\/td>\n 2020<\/td>\n<\/tr>\n \n Runtime:<\/strong><\/td>\n 7 m 50 s<\/td>\n<\/tr>\n \n Language:<\/strong><\/td>\n English<\/td>\n<\/tr>\n \n Producer:<\/strong><\/td>\n Norway’s Kristiania University College<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>[\/et_pb_text][\/et_pb_column][et_pb_column type=»3_4″ _builder_version=»4.16″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_video src=»https:\/\/vimeo.com\/891372304?share=copy» image_src=»https:\/\/result.uit.no\/treff\/wp-content\/uploads\/sites\/61\/2023\/12\/Bands-and-storytelling-Tonys-Chocolonely.jpg» _builder_version=»4.23.1″ custom_margin=»-12vw||» animation_style=»fade» box_shadow_style=»preset3″ box_shadow_vertical=»50px» box_shadow_blur=»100px» box_shadow_spread=»-25px» 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Read about the other selected films<\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=»1_4″ _builder_version=»4.16″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_button button_url=»@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjcxNiJ9fQ==@» button_text=»All screenings» button_alignment=»right» _builder_version=»4.23.1″ _dynamic_attributes=»button_url» custom_button=»on» button_text_size=»14px» button_text_color=»#FFFFFF» button_bg_color=»#000000″ button_border_width=»0px» button_border_radius=»0px» button_letter_spacing=»2px» button_font=»|700||on|||||» button_icon=»$||divi||400″ custom_padding=»20px|40px|20px|40px|true|true» animation_style=»slide» animation_direction=»right» animation_intensity_slide=»5%» locked=»off» global_colors_info=»{}»]\r[\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=»4.23.1″ use_custom_width=»on» locked=»off» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.23.1″ custom_padding=»|||» global_colors_info=»{}» custom_padding__hover=»|||»][et_pb_blog fullwidth=»off» posts_number=»3″ include_categories=»30″ show_author=»off» show_date=»off» show_categories=»off» show_pagination=»off» _builder_version=»4.23.1″ header_level=»h5″ header_font=»Raleway|600|||||||» header_font_size=»14px» header_line_height=»1.6em» body_line_height=»2em» meta_font=»||on||||||» meta_text_color=»#afaeaa» border_width_all=»7px» border_color_all=»#f7f6f4″ global_colors_info=»{}» border_radii__hover=»on||||» border_radii__hover_enabled=»on||||»]\r[\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=»1″ _builder_version=»4.21.0″ _module_preset=»default» background_color=»#191919″ locked=»off» global_colors_info=»{}»][et_pb_row _builder_version=»4.20.0″ _module_preset=»default» global_colors_info=»{}»][et_pb_column type=»4_4″ _builder_version=»4.20.0″ _module_preset=»default» global_colors_info=»{}»][et_pb_image src=»https:\/\/result.uit.no\/treff\/wp-content\/uploads\/sites\/61\/2023\/02\/TREFF-LOGO_WHITE.png» title_text=»TREFF-LOGO_WHITE» _builder_version=»4.20.0″ _module_preset=»default» transform_scale=»32%|32%» transform_scale_tablet=»32%|32%» transform_scale_phone=»50%|50%» transform_scale_last_edited=»on|phone» transform_translate_tablet=»» transform_translate_phone=»» transform_translate_last_edited=»on|desktop» transform_rotate_tablet=»» transform_rotate_phone=»» transform_rotate_last_edited=»on|desktop» transform_skew_tablet=»» transform_skew_phone=»» transform_skew_last_edited=»on|desktop» transform_origin_tablet=»» transform_origin_phone=»» transform_origin_last_edited=»on|desktop» transform_styles_last_edited=»on|phone» custom_margin=»||-44px|||» transform_styles_tablet=»» transform_styles_phone=»» global_colors_info=»{}»][\/et_pb_image][et_pb_image src=»https:\/\/result.uit.no\/treff\/wp-content\/uploads\/sites\/61\/2023\/03\/UiT_Logo_Bok_Hvit-300×34.png» alt=»UiT Norges Arktiske Universitet» title_text=»UiT_Logo_Bok_Hvit» align=»center» _builder_version=»4.20.2″ _module_preset=»default» transform_scale_tablet=»» transform_scale_phone=»» transform_scale_last_edited=»on|phone» transform_translate_tablet=»» transform_translate_phone=»-9px|26px» transform_translate_last_edited=»on|phone» transform_rotate_tablet=»» transform_rotate_phone=»» transform_rotate_last_edited=»on|phone» transform_skew_tablet=»» transform_skew_phone=»» transform_skew_last_edited=»on|phone» transform_origin_tablet=»» transform_origin_phone=»» transform_origin_last_edited=»on|phone» transform_styles_last_edited=»on|phone» transform_styles_tablet=»» transform_styles_phone=»» global_colors_info=»{}»][\/et_pb_image][et_pb_text _builder_version=»4.20.2″ _module_preset=»default» min_height=»39.8px» custom_margin=»0px|||||» global_colors_info=»{}»]